Who's trying to reach you?
Who-Mail is a new front door for the Gmail you already have. Tell it who matters, once. From then on your mail sorts itself by the person behind it — and the people who matter can actually reach you.
Works with your existing Gmail. Nothing to migrate. No new address.
The problem
Your kid's school and a 40%-off coupon arrive the same size, in the same order, with the same little bold dot. So you scroll. You re-sort the same fifty senders every morning, in your head, forever.
And the one email that actually needed you — from a real person waiting on a real answer — sits four screens down behind a week of receipts and newsletters.
The problem was never volume. It's that your inbox doesn't know who anyone is.
The idea
Who-Mail asks: how much does this person matter? You answer once — five choices, one tap. Who-Mail remembers forever, and every future message from that person is handled the way you said, before you ever see it.
The unit isn't the message. It's the human being who sent it.
Text me. Immediately. Even when nothing is open.
Your wife. Your boss. The contractor you're waiting on.
Front of the inbox, every time.
People you know, who get an answer today.
Collected quietly. No badge, no buzz, there when you want it.
Newsletters you actually read. Receipts.
Never touches the inbox. Still fully searchable.
Order confirmations. Automated notices.
Gone, automatically, from now on.
The ones you keep deleting by hand.
How it works
Sign in with Google. Your mail stays in Gmail, exactly where it is. Who-Mail is a lens, not a migration.
Rip through your senders once — categorize, next, categorize, next. Fix the name so it reads like a person instead of an address. Tag them if you like.
New mail is filed by sender the moment it lands. The important people rise. Everything else gets out of the way.
What that unlocks
Who-Mail checks your mail every few minutes on its own — nothing has to be open, your laptop can be shut, your phone can be in your pocket.
When someone on your Notify list writes, you get a text with who it was and what they said. That's the whole point: you stop checking, because you'll be told.
Some mail belongs to a project, not a person. Build a Group or a Feed, route mail into it with a rule, and triage the whole lane in one pass — your Gmail labels stay untouched.
Rules run automatically on new mail, and you can re-run them across the whole inbox whenever you change your mind.
Flag what needs an answer and work the queue instead of the scroll. Leave yourself a note on any message.
And when you send something that needs a reply, put it on the Watchlist — Who-Mail tells you when it's been ignored.
Compose, reply, forward, drafts, labels, search — all of it, against your real account. Mirror Who-Mail's categories back to Gmail labels if you want them visible in the Gmail app too.
Stop using Who-Mail tomorrow and your mail is exactly where you left it.
Let's be clear
You don't tell anyone anything. You keep your Gmail, your address, your history.
You decide who matters. A model doesn't get a vote on whether your sister is urgent.
Your messages stay in Gmail — we don't keep their contents. What Who-Mail remembers is what you said about each sender.
No 200-line rule tree to maintain. Five categories, and one question per person.
Privacy, plainly
Who-Mail connects to Gmail through Google's official API, with your explicit permission, and asks for exactly what it needs to work — nothing else.
What we keep is your sender list, your categories, your rules and your notes — plus a short-lived cache of message headers (who, subject, date) so your inbox loads instantly. Message contents are never stored. We don't sell your data, we don't show ads, and we don't train AI on your mail. Revoke access from your Google account at any time and Who-Mail goes dark immediately. Read the full policy →
The beta
Who-Mail is in private beta and in daily use by a handful of people. We're adding users deliberately — partly to keep the feedback loop tight, partly because Google's verification process for mail apps rightly moves slowly.
Tell us a little about your inbox and we'll get you in as space opens up.